South Africa’s film and television makers are urged to submit their entries to the South African Film and Television Awards (SAFTAs) before the closing date on 16 October 2017. You could be the next to join the list of winners, so enter now and show us what you have got.The 2018 South African Film and Television Awards could be your chance to prove your mettle and pit yourself against the best filmmakers in the country. Submit your entry and show us what you have got. (Image: South African Film and Television Awards)Brand South Africa reporterThe 12th edition of the South African Film and Television Awards (SAFTAs), brought to you by Mc Café, is nearly upon us, and the call for entries is open to South African filmmakers to pit their products against the best the country has to offer.Filmmakers are urged to submit their entries on www.saftasonline.co.za before the clock strikes on 16 October 2017.The SAFTAs are managed under the National Film and Video Foundation (NFVF), an agency that falls under the Department of Arts and Culture.The awards play an important role in the growth, development and transformation of South Africa’s film industry, giving recognition and reward for creativity, quality and filmmaking excellence.The SAFTAs also serve to encourage entrepreneurship and the development of new talent within the industry, feeding the aspirations of young filmmakers, actors and actresses.For more than a decade some of South Africa’s best films, television shows, actors and actresses have been on the SAFTAs stage, showcasing the creative genius working its magic on our screens. Now in their 12th year, the awards promise to be bigger and better than ever before, fuelling the passion of the local industry.“If you don’t buy a ticket, you can’t win the raffle.” You could be the next to join the list of awards winners, so enter now and show us what you have got.SAFTAs 2018: changing with the timesThe SAFTA committee is made up of the countries film and television giants SABC, DStv, eTV and StarSat as well as the Cultural and Creative Industries Federation of South Africa (CCIFSA) and the South African Screen Federation (Sasfed).True to the spirit of development and growth, the SAFTAs have been modified to improve the experience and keep it relevant.“It is crucial after each edition of the SAFTAs to introspect and seek possible ways to modify the awards for continuous improvement,” said Zama Mkosi, CEO of the NFVF.“Following the SAFTAs, 11 post review meetings with the Adhoc and SAFTAs committees, the categories were workshopped and reduced. The objective is to create consistency and uniformity that reflects the South African film and television industry.”The total number of awards has been reduced to 80 plus four discretionary awards, totalling 84 awards up for grabs. The awards ceremony is set to take place between 22 and 24 March 2018.Send in your submission and you could be up on the SAFTAs stage come March next year.Source: National Film and Video Foundation, South African Film and Television AwardsWould you like to use this article in your publication or on your website? See Using Brand South Africa material.
– Mogau Seshoene returns from Maco, China and the Gourmand World Cookbook Awards Ceremony – the Olympics of CookbooksMogau Seshoene has just returned from Macao, China, after attending the Gourmand International Awards ceremony for Best Cookbooks of the Year. Mogau’s book The Lazy Makoti’s Guide to the Kitchen, nominated in two categories namely Best First Book and Best Photography. Mogau became a recipient of the prestigious Gourmand World Cookbook Awards in the category First Book, placing second in the world for 2019. Since its launch in October last year, it is still the number one cookbook in South Africa, and is now in its 5th print run.Mogau Seshoene’s cookbook has been, more often than not, ranked number one since launching in October. It is now in its 5th print run. It is a proudly South African moment that the book has proved to be more popular than both Jamie Oliver and Ottolenghi.“The entire experience was amazing!” says Mogau. “More than I could put into words. And Macau is absolutely breathtaking. Meeting industry peers who write so passionately about the food of their own countries inspired me a million times over. I’m so proud of the book we produced – the full cycle, from writing to shooting to launching it, for it to have become a bestseller in South Africa, and now to have this world recognition. I’m truly proud and grateful.”Key indicators set by the Gourmand World Cookbook Awards for what they consider a world-class cookbook include: the increasing influence of social media and television in expanding the food culture market; the importance of reflecting the wide diversity of world food culture; the significance of trying to save local food culture and the sharing of this knowledge; focusing on quick and easy comfort food; health and nutrition.The Lazy Makoti’s Guide to the Kitchen combines every one of these factors. In being an advocate of traditional South African heritage and culture, Mogau Seshoene has become an Instagram sensation, with over 100 000 followers. Her no-nonsense recipes, using simple unpretentious ingredients likely to be in everyone’s pantry or fridge, are quick and easy to make.“I wanted to take the intimidating aspect – those Instagram-perfect presentations delivered on TV by sophisticated chefs – out of cooking and create a cookbook for inexperienced people, one that is as visually appealing as it is USEFUL. Turn every makoti (daughter-inlaw) into a kitchen goddess,” says Mogau.Her book is user-friendly, from the kitchen basics to clever tips and fresh ideas. She shows beginners how to transform pantry staples or leftovers into simple but delicious meals but also takes them through show-stopper seven-colour Sunday lunches. Her chapter on traditional and township dishes reimagines African favourites, just like gogo would make them.Chef, food writer and cookery-book author Dorah Sithole concludes, “Mogau ensures that African food gets the respect and global exposure it deserves.”” From the dusty streets of Turfloop township to the world! It’s a great inspiration and motivation to know that regardless of where you begin, your dreams are valid.”— Matapa Maila Rikhotso, model and TV personality“Mogau came to us with a strong concept, one that is humorous and true to her heritage in a way that so many can relate to. She followed that up, as she does, with her own personal campaign that included making a round of the bookshops and shaking managers’ hands. Mogau has that star quality, with great charisma and authenticity. She is to be commended for her clever, hard work which has resulted in such incredible sales and a swift rise in social media. Congratulations, Mogau, we are so proud.”— Libby Doyle, Quivertree
The Dos and Don’ts of Brand Awareness Videos A Comprehensive Guide to a Content Audit Instagram is popular, and sharing photos with its community is—let’s face it—a lot of fun. But it can also be a little tricky, it turns out, at least if you want to avoid looking like a hipster wannabe who’s just applied your first filter.So share away, but first make sure you’re not committing any of the following Insta-fractions. It’s not the end of the world if you find you’ve got some bad habits to correct. But don’t linger; some of these mistakes can cost you big on the follower front.1. Blurry Photos And VideosThis is a no-brainer. Unless your Instagram trademark is some seriously skillful photo-impressionism, try to post shots that are in focus, not taken in a dark alley or filtered through the beer goggles you were wearing last night.And while you’re at it, don’t overdo the selective focus option (the little droplet symbol). Considering that it’s a purely visual social network, we Instagrammers aren’t crazy about stuff we can’t see. If your photo or vid isn’t in focus, how are we supposed to appreciate that meticulously crafted, oh-so-clever caption? A search for #selfie yields over 47,541,924 results.2. Selfie Fever!To clarify my stance officially: I am not anti-selfie. Selfies have a time and a place—and that time and place very rarely align. If you’re prone to autobiographical imagery, at least do us a favor and make an endearing self-deprecating caption. Posting pictures of yourself without a nod to the phenomenon known as the selfie is awkward for everyone. Pull off a tongue-in-cheek selfie with a playful hashtag that at least admits that yes, you just posted a photo of yourself and you’re going to own it. For brands, keep photos of actual humans on your Instagram feed relevant and interesting. Tie them in closely to your brand’s mission and don’t overpost. We don’t want to meet your team just for the sake of meeting your team—tell us something cool while you’re at it. 3. Untimely PostingPut the “insta” in Instagram. The social network is an amazing portal into real-time moments around the web, so track as close to real time with your posts as you can. If you’ve got something good to share, why wait?Sure, sometimes you’ll be beyond the reaches of LTE or want to avoid a social interruption of unforgivable magnitude, but post as you go when you can. If your photo is good enough to share later, be sure to tag it as a #latergram. Avoid posting a slew of #latergrams all in a row, after an event, for example. We’ll all just feel like we missed out. And besides, Instagram is only fun so long as we play by its most basic rules.My brain hurts.4. All HDR, All The TimeLike the selfie, the HDR (high dynamic range) setting is tolerable in small doses. Instagram is about giving the world an in-the-moment glimpse into your world—and odds are your world isn’t as trippy as a Dr. Seuss book. Often, the amped-up contrast and crazy colors provided by HDR only obscure an otherwise compelling lens into your life.If you’re going to use HDR (the little sun icon in the app) or the more vibrant, contrasty filters like Lo-Fi and X-Pro II, do so with a light touch. When used well, the technique can bring out missing detail in a shot with a dark foreground or background. With a heavy hand, it can blow your photos out into a non-consensual psychedelic experience for your followers. 5. Screencaps And MemesDo everyone a favor and don’t stock your Instagram account with whatever’s just gone viral on Reddit. The social media universe offers plenty of repositories for viral flotsam and memes du jour. And get off my lawn, while you’re at it! No really—get off my lawn and go hang out on Tumblr.Guilty of a few of the cardinal sins of Instagram cobbled together here? Don’t feel bad. We all commit a social media misstep here and there, present company included. Think of it this way: A social network is only as strong as its content. Playing by the unspoken rules (with exceptions for experimentation, of course) keeps Instagram’s content fun—and it saves your finger from more time spent scrolling for what’s relevant. taylor hatmaker Facebook is Becoming Less Personal and More Pro… Guide to Performing Bulk Email Verification Tags:#Instagram#photography#social media Related Posts