Build Profit Not DMCA Suits: YouTube and the Wedding March

first_imgA Web Developer’s New Best Friend is the AI Wai… Tags:#Google#NYT#web An unconventional wedding march in Saint Paul, Minnesota, sent sparks across the web. Not only was it a celebration of couple Jill Peterson and Kevin Heinz’s eternal union, but it was a shift in how copyright owners can interact with unlicensed content users. After being uploaded to YouTube only 12 days ago, an elaborate wedding dance routine to Chris Brown’s “Forever” has already garnered more than 12 million views. And according to the YouTube blog, rather than blocking usage of their unlicensed property, Sony instead used Google’s tracking tools to monetize. After content owners provide Google with copies of their assets and ownership agreements, YouTube’s matching engine detects protected works and displays them in a partner dashboard. In the past, rights owners like Warner Music have used the automated ContentID feature to block unlicensed usage including, in extreme cases, serving DMCA take-down notices to machinima makers and amateur singers. In February, the Electronic Frontiers Foundation criticized the system, arguing that it failed to recognize fair use remixing. Said spokesman Fred von Lohmann, “Soon it may be off limits to remix anything with snippets of our shared mass media culture — music, TV, movies, jingles, commercials. That would be a sad irony — copyright being used to stifle an exciting new wellspring of creativity, rather than encourage it.”Nevertheless, in the case of this wedding video, Sony (copyright owners of Forever) chose to capitalize on the clip’s success rather than blocking the file. They added a simple pop-up overlay that offers users a chance to purchase the song from iTunes or Amazon. According to YouTube, in the last week, the year-old song has risen to #4 on the iTunes charts and #3 on Amazon. To Google’s glee, Sony’s success in working with users is likely to inspire other copyright owners to rethink their past actions with DMCA take-down notices. And this would be a welcome change for many. Take downs have shown a history of hurting user morale, reducing valuable community content and decreasing channels of monetization for content hosts. In the case of the wedding video, while it’s obvious that Sony made money, YouTube has likely earned profit from AdWords as well as referral revenue from Amazon and iTunes. Because Sony left the wedding video up, the community continues to receive free hosting and feedback, the copyright owners profit from their licensed goods, YouTube earns new revenue, and the remix community continues to proliferate. Since last week, some of the remixes and re-creations include the Divorce Entrance Dance, a WIS-TV anchor version and the couple’s own appearance on the Today Show. Related Posts 8 Best WordPress Hosting Solutions on the Marketcenter_img Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting dana oshirolast_img read more

Pro Player is a Full-Featured QuickTime Player Replacement

first_imgDigital Heaven releases Pro Player, a Quicktime player alternative with features targeted at the professional video creator.If you’re looking for an easy-to-use video player with professional features, Digital Heaven’s Pro Player fits the bill.  Want a quick way to view metadata, timecode and reel information without having to boot up a video editing app?  Pro Player offers up that info and more in its clean, lightweight interface.In fact, Pro Player has adopted many of the playback features used in industry standard video editing apps such as the J/K/L playback shortcuts and shuttle/job capability.  Timecode is presented up front and center, making it very easy to read (great for taking notes and reviewing footage).  Another nice feature of the app is the ability to display transparency in footage with an alpha channel (something most players don’t offer).Arguably, many video editors may be more at home using their NLE of choice as a video and clip player.  However, for video producers and directors the Pro Player may be ideal, as it offers professional features and detailed file information in a clean easy-to-use interface.The Digital Heaven Pro Player is currently being offered at the introductory price of $19.99 (it will soon return to it’s regular price of $29.99).  Get more info and download over at Digital Heaven.last_img read more

FIFA World Cup 2014: Five key players from France

first_imgKarim Benzema and Franck Ribery will be crucial for France in the World CupSeveral members of the France team that went on strike in training four years ago will be at the World Cup in Brazil, including mainstays Franck Ribery and Hugo Lloris.But France coach Didier Deschamps has freshened up an aging squad and youngsters like 21-year-old Juventus midfielder Paul Pogba will be eager to make an impression on the world stage.Karim Benzema, who was left out of the squad for the World Cup in South Africa four years ago, will get his chance to shine after a disappointing European Championship in 2012, and Blaise Matuidi has become a key player thanks to his boundless stamina and tenacious tackling.Here are five players to watch:KARIM BENZEMAAfter failing to score in the last two European Championships, and missing out on the 2010 World Cup, this is Karim Benzema’s big chance to shine on the world stage.In the space of a few months, he has gone from losing his form and confidence to becoming one of the most lethal strikers in Europe.It has been some turnaround from Benzema, who lost his place in the France team to Olivier Giroud last year after a dismal run of 15 international games without a goal. Since the turn of the year, the 26-year-old Benzema has scored freely for Real Madrid and he even outshone Cristiano Ronaldo in the 4-3 loss to Barcelona on March 23, scoring two clinical goals.FRANCK RIBERYWhen Benzema was struggling for form and goals, France turned to Franck Ribery.Ribery’s international career started brilliantly when, as an unknown, he was catapulted into the side that reached the 2006 World Cup final.It was all downhill from there with a knee injury against Italy at Euro 2008 and a three-match ban from the French federation after the 2010 World Cup, when he was perceived to be one of the ringleaders of a training ground strike.After two difficult years, the Bayern Munich winger got the fans firmly back on his side with some outstanding performances.With 81 appearances and 16 goals, he remains France’s most dangerous player.HUGO LLORISNot many goalkeepers are international captains, especially not the silent ones. But, despite his mild-mannered demeanor and soft voice, Hugo Lloris has nonetheless imposed himself as a leader on the field through his faultless attitude and consistent performances.The Tottenham goalkeeper has been firmly installed as France’s No. 1 since the last World Cup and with 55 international appearances at the age of 27, he is set to win more than 100 caps for his country.Quick off his line, solid in the air on corners and free kicks, and with exceptional reflexes as well as good feet, Lloris is a complete ‘keeper.BLAISE MATUIDIDefensive midfielder Blaise Matuidi is one of the most valuable members of the France team.A tireless runner with tremendous stamina, he is also a tenacious tackler and a careful passer. He rarely does anything flashy, but his ability to keep things simple has proved invaluable for French champion Paris Saint-Germain and the national team over the past two seasons.The 26-year-old Matuidi made only four appearances in two years under former France coach Laurent Blanc. He has already been picked 16 times by Didier Deschamps, France’s former captain, who perhaps sees something of himself in the way Matuidi sacrifices himself for the team.PAUL POGBAFrance coach Didier Deschamps gave Paul Pogba a huge vote of confidence when he thrust him into the starting lineup against world champion Spain in a crucial World Cup qualifier last March.It was only the 21-year-old Pogba’s second international appearance, but Deschamps thought he was ready to face the best midfield in the world.Although Pogba got sent off for a clumsy foul on Xavi Hernandez, the experience served him well and he has not been out of the side since.His graceful, athletic running, solid tackling and excellent passing are allied to a brilliant eye for goal. Pogba has scored some superb long-distance goals for Juventus and Deschamps is counting on him to show his attacking flair in Brazil.last_img read more