Croatian Tourist Board office opened in Shanghai

first_imgAs of today, the Croatian National Tourist Board has an open office of the Representative Office in Shanghai, which will cover the large and strategically important Chinese market for Croatian tourism.The new office aims to attract even more Chinese guests, introduce direct airlines between China and Croatia, and develop an offer tailored to Chinese tourists. “China is the world’s largest market in every respect, and this fact is the biggest challenge for us, as a relatively small European country. However, I am sure of the excellent results we will achieve in the future because the Croatian tourist offer contains everything that Chinese tourists like to consume the most, and that is the rich cultural and historical heritage, preserved nature and quality eno-gastronomy.”, said Franka Gulin, director of the newly established CNTB office in Shanghai.The director of the CNTB, Kristjan Staničić, emphasized that due to cost savings and future stronger institutional cooperation, the office of the CNTB Representative Office will open in the premises of the Croatian Chamber of Commerce Representative Office in Shanghai. “We are extremely proud to open an office in Shanghai in the year that has been declared the year of tourism of the European Union and China. It is the right time to start in this large and important market with an even stronger positioning of our country as an attractive year-round tourist destination. Namely, only this year we are recording a growth in the turnover of Chinese guests of 40 percent, and there is room for even better results. Croatia has yet to take a strong market position in China, potentials exist, which is confirmed by the award of the renowned magazine Travel + Leisure, which declared our country the most desirable new European destination for Chinese tourists this year”, said the director of the CNTB, Kristjan Staničić.During the first ten months of this year, 216.000 arrivals and 315.000 overnight stays were made from the Chinese market, which is an increase of 43 percent in arrivals and 42 percent in overnight stays compared to the same period last year. Chinese tourists spent the most nights in Zagreb, Dubrovnik, Split and Zadar. Chinese tourists are interesting from the position of affirmation of the period before and after the season because they make the most arrivals in October (18%) and June (16%), followed by May (14%) and September (14%). The largest number of Chinese tourists come to Croatia in an organized manner, most often as part of a regional tour, and more than 66% of Chinese tourist nights are spent in hotels, while approximately 24% stay in households. On average, they stay at destinations for a very short time and change their place of residence several times. When we talk about the motives of arrival, sightseeing is the most important motive for travel (73%), followed by gastronomy (64%).See the profile of China’s emitting market herelast_img read more