3 tips to maximize your local content strategy

first_img 18SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr We all know that companies spend millions of dollars each year on large corporate branding and marketing campaigns. Case in point: a single 30-second TV spot during this year’s Super Bowl costs upwards of $5 million alone – something to keep in mind on game day. The investment is often required to maintain brand awareness across a wide consumer audience, especially as attention spans become shorter than ever before and the media landscape becomes increasingly fragmented.But what works for generating corporate brand awareness often isn’t nearly as effective at the local grassroots level. That’s especially true when it comes to content marketing, where a one-size-fits-all approach is destined to be ineffective in the long term.Why? In reaction to the overwhelming amount of content available out there, consumers have had to focus their attention on content that is personally relevant and relatable, answers a question or need, or uncovers something they’re interested in. Everything else – for better or worse – simply gets tuned out.As marketers, we must ask ourselves: how can we take the content that our firm is already producing and invest it at the regional level? How can we make it relevant for the local markets that our sales reps are doing business in and where, ultimately, purchase transactions are made? continue reading »last_img read more

Public warning issued over forged €50 notes circulating in Letterkenny

first_imgBusiness owners and the public are being warned that forged €50 notes are being traded in the town.The Letterkenny Chamber issued the alert via Facebook today, warning staff to be on alert for fraudulent activity and take necessary steps to check all cash.Some businesses have already invested in scanners in a bid to beat con artists. Those who suspect people of trying to pass these forged notes are advised to contact Gardaí.Public warning issued over forged €50 notes circulating in Letterkenny was last modified: June 22nd, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

VC Series A Web Tech Deals in August

first_imgTop Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… bernard lunn Today is the anniversary of the Lehman Brothers collapse, which triggered the financial meltdown. That was when ReadWriteWeb started tracking Series A deals in Web technology. Thanks to our partner ChubbyBrain, we can now do this reliably and easily. Executive summary for August: down from July, with seed deals very weak. Analysis: decadent Europeans are not the only ones who take holidays in August. Read on for details.All That Beach Time Is Bad for BusinessAugust clocked in at $78.6 million, well below the blistering months of May and July, but on par with April and June’s $77.1 million, and more than double that of dismal January.Here are the month-to-month growth numbers for seed and Series A deals in the Web and mobile space in the US:January: $30.3 millionFebruary: $45.5 millionMarch: $55.7 millionApril: $73.7 millionMay: $103.2 millionJune: $77.1 millionJuly: $93.5 millionAugust: $78.6 millionGet back to work VCs!Trend-SpottingSeed activity was pathetic, with only two deals, totaling $1.75 million. This could possibly have been a tracking issue, because seed deals often aren’t reported. That is the next frontier of innovation financing transparency.Which Ventures Received Money?AkademosBL HealthcareContinuity EngineDealBaseDecision Maker MediaFanbaseFashion PlaytesFwixIsocketJanRainKeisenseMagnify.netMogMyWebGrocerNetProspexOpenRoad Integrated MediaQueplixRadioTimeRightsFlowRobloxSCVNGRShowClixSkyBloxSocialwareUrgent CareerUstream.TVWanovaWorkfaceZ2LiveZumboxWhich VCs Wired the Money?Co-investors are shown on a single line.Altos Ventures, First Round CapitalArt Bilger, Rick Braddock, Michael Eisner, Bill Guthy, Donn RappaportArthur VenturesBay Area Equity FundBenchmark CapitalBlueRun VenturesConnecticut InnovationsDFJ FrontierDraper Fisher Jurvetson, Blumberg Capital, Plug and Play Ventures, SoftTech Venture Capital, Founders Fund, TechStars, Metamorphic Ventures, Accelerator Ventures, Quest Venture Partners, GSD&M IdeaCity, undisclosed angel investorsFirst Round CapitalGreylock Partners, Carmel Ventures, Opus CapitalHighland Capital PartnersICCP Venture Partners, Startup Capital Ventures, ICCP Venture partnersiNovia CapitalJavelin Venture PartnersKohlberg VenturesMadrona Venture GroupMenlo Ventures, Simon Equity Partners, Scott JonesMueller Media, Undisclosed Angel InvestorsNew Atlantic Ventures, LaunchCapitalNextStage Capital, New York Angels, Rose Tech Ventures, Chris Anderson, Undisclosed Angel InvestorsOriginate VenturesPittsburgh Equity PartnersRichard Tahta, Undisclosed InvestorsRoss Siegelman, Bob Zipp, Josh Hannah, Kleiner Perkins Caufield & Byers, Amicus Capital, Matrix PartnersSGIO LLCSilverton PartnersStripes GroupThe Three Biggest DealsWanova: $13 millionBased in: San Jose, California.Investors: Greylock Partners, Carmel Ventures, Opus Capital.“Wanova provides Distributed Desktop Virtualization solutions that transform how companies manage, support and protect their desktops and laptops.”MyWebGrocer: $13 millionBased in: Colchester, Vermont.Investor: Stripes Group.MyWebGrocer runs websites on behalf of grocery chains and sells advertising to consumer packaged goods companies across all of the sites, which collectively have a reach of 4 million shoppers.Zumbox: $8 millionBased in: Westlake Village, California.Investors: Art Bilger, Rick Braddock, Michael Eisner, Bill Guthy, Donn Rappaport.Zumbox delivers paperless mail online, from street address to street address.It is interesting that the investors for the third largest deal are individuals and not a company. $8 million is a lot for individuals. Is this a threat to institutional VC?Also, the second largest deal comes from a relatively unknown fund (Stripes Group) and a location not normally regarded as a white-hot den of technology (Vermont).center_img Tags:#start#startups Related Posts 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Becoming More Plant-Centric: A Review of Plant-Based Diets

first_imgAuthor: Christian Maino Vieytes, Masters Candidate, University of IllinoisDr. Ellsworth Wareham lives a comfortable and simple life as a retired cardiothoracic surgeon. He left medical practice 40 years ago when he was 74 years of age. That makes him a fruitful and thriving 104-year-old, today! The question on everyone’s mind, I would imagine, is: how does he do it? How did Dr. Wareham achieve centenarian status? Well, prodding Dr. Wareham with the relevant question prompts a simple response: he attributes his longevity to the adoption of a whole-foods plant based diet over 50 years ago, a common practice within his religious community of the Seventh-Day Adventists. But Dr. Wareham is probably just a genetic outlier, right? Well, let’s take a look at what the science has to say about plant-based diets before we cast judgment.DefinitionWe’ve heard the term, perhaps, thrown around loosely, but what does it actually mean to follow a plant-based diet? Researchers at Harvard have established that a plant-based diet “emphasizes intake of whole grains, fruits, vegetables, nuts and legumes” and consists“of a diverse family of dietary patterns, defined in terms of low frequency of consumption of animal foods.” Some describe the diet as completely abstaining from all animal products; an exclusively plant-based diet. The popular Mediterranean Diet, with its focus on these food groups and the minimization of animal products, would certainly fit the definition. Plant-based diets distinguish themselves from vegan diets, which also define themselves by the elimination of all animal products, in that vegans do not necessarily get the majority of their calories from whole plant foods. You can be vegan and eat as many fries (fried in oil) and Oreos as you please but it does not mean it’s healthy!CancerMuch of the beneficial effects of consuming a primarily or exclusively plant-based diet arise from the ratio of fruits/vegetables to products of animal origin. With respect to cancer, several studies have demonstrated that this ratio is highly relevant to one’s risk of developing the disease. Studies on the Mediterranean diet have also established that variations of the diet that maximize fruit and vegetable consumption while minimizing meat and other animal products are associated with a reduced risk of various types of cancer. Specifically, various chemicals found in plants have been found to have protective effects while chemicals that arise in meat and also through the cooking process are responsible for mutations in our DNA that can lead to cancer.Cardiovascular Disease and DiabetesMuch of the benefits of a plant-based diet come from the large amounts of antioxidants, fiber, and whole grains that people on this diet consume relative to the rest of the population. Average fiber intake in the United States for adults is 17 g/day, which is nowhere close to the recommended intake level of ~30 g per day. Those on a plant-based diet may easily consume upwards of 60-80 g per day. Eating primarily high-fiber, whole-plant foods has been shown to effectively promote healthy weight loss by increasing feelings of fullness and lowering the total intake of calories, since fiber has no digestible calories. Fiber is also known for its cholesterol-lowering effects in the blood and its ability to regulate blood-sugar levels. Put all together, these effects provide the basis for why plant-based diets are so effective in treating cardiovascular disease and type 2 diabetes. Patients can work with their physicians or dietitians to develop a plan that promotes this pattern of eating.A Sustainable AlternativeAside from the health benefits associated with eating an exclusively plant-based diet, there are also substantial environmental benefits that the planet can profit from by incorporating more fruits and vegetables on our plate. Did you know it requires 2,500 gallons of water to produce one pound of beef? Not only does livestock agriculture guzzle astronomical amounts of this limited resource but the United Nations recognizes it as a leading contributor of greenhouse gas emissions, water contamination, and species extinction.Who knew we could both benefit our bodies and the planet by filling our plate with more fruits and vegetables?BibliographyBarnard, Neal D., et al. “A low-fat vegan diet and a conventional diabetes diet in the treatment of type 2 diabetes: a randomized, controlled, 74-wk clinical trial–.” The American journal of clinical nutrition 89.5 (2009): 1588S-1596S.Ford, Brian J. “Impact of cultured meat on global agriculture.” World Agriculture 2.2 (2011): 43-46.Grosso, Giuseppe, et al. “Mediterranean diet and cancer: epidemiological evidence and mechanism of selected aspects.” BMC surgery 13.2 (2013): S14.Jenkins, David JA, et al. “Type 2 diabetes and the vegetarian diet.” The American journal of clinical nutrition 78.3 (2003): 610S-616S.Kapiszewska, Maria. “A vegetable to meat consumption ratio as a relevant factor determining cancer preventive diet.” Local Mediterranean food plants and nutraceuticals. Vol. 59. Karger Publishers, 2006. 130-153.Melina, Vesanto, Winston Craig, and Susan Levin. “Position of the Academy of Nutrition and Dietetics: vegetarian diets.” Journal of the Academy of Nutrition and Dietetics 116.12 (2016): 1970-1980.Orlich, Michael J., et al. “Vegetarian dietary patterns and mortality in Adventist Health Study 2.” JAMA internal medicine173.13 (2013): 1230-1238.Pevreall, K. (2018, June 13). 102 Year Old Former Surgeon Shares Secret To Avoiding Heart Disease. Retrieved from https://www.livekindly.co/102-former-surgeon-secret-avoiding-heart-disease/Satija, Ambika, and Frank B. Hu. “Plant-based diets and cardiovascular health.” Trends in cardiovascular medicine (2018).Steinfeld, Henning, et al. Livestock’s long shadow: environmental issues and options. UN Food & Agriculture Org., 2006.Yokoyama, Yoko, Susan M. Levin, and Neal D. Barnard. “Association between plant-based diets and plasma lipids: a systematic review and meta-analysis.” Nutrition reviews 75.9 (2017): 683-698.last_img read more

The First Immutable Truth of Business

first_img Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Now Your business is about serving your clients. It is about making a difference for those clients. That is what a business does, and everything else needs to be aligned around this one idea. Things like “shareholder value” are a distraction.This is an immutable truth of business:The people who know the most about clients are the people who actually serve those clients. They know the most about clients because they spend time with them, they deal with them directly, and they are on the front lines when it comes to the challenges presented by serving those clients. No one knows more.Unless a leader is in front of clients often enough to have that same experience, they think of clients in the abstract.Unless marketing spends time with clients, clients are a collection of demographic and psychographic surveys and research.Your clients aren’t names on a billing or profit report.It doesn’t matter what your title is, and it doesn’t matter how much research you perform, unless you spend time with your clients, you don’t know anything about them, collectively or individually.No one ever says, “We have a major problem with a client. Let’s see if we can get help from the shareholders. They have a lot riding on this.”If you want to know how to produce better results for your clients, go and spend time with them. If you want to understand how you can create greater value for the people and companies you serve, go and listen to them. If you want to know how challenging it is to serve those client, go and spend time with the people who are actually doing the work and trying to live your value proposition.Clients aren’t an abstraction. If you want to improve your performance, go and feel what it is like to deal with the concrete reality of serving your clients.last_img read more

England will beat India 2-1 in Test series: Monty Panesar to India Today

first_imgEngland may be down but certainly not out. In fact, their out-of-favour spinner Monty Panesar thinks that Alastair Cook’s team can bounce back in the ongoing series against India and even “win by a 2-1 margin.”In an exclusive chat from Sydney, where he’s undergoing rehab after a shoulder surgery, Panesar told Aaj Tak that England have a history of coming from behind to win the series, especially against India. (England set to pick Buttler in place of Duckett in Mohali)”I think England can win the series 2-1. They just need to win the key moments in a match which they haven’t done in Rajkot and Vizag. Everyone knows that it isn’t easy to beat India in India. However, they’ve failed to accelerate just when it was required the most. There is no point in being defensive against India, they need to attack right from the first ball,” said Panesar.The left-arm spinner believes that captain Cook hasn’t faltered in his strategy but hasn’t been able to win sessions which is the key to winning Tests.”Game moves on in a similar pattern on the first two days of a Test in India. We all know that. It is after that the team which accelerates has the maximum chance of winning. Maybe Cook is missing the third spinner. I am ready to join them, if not in the eleven then even to bowl in the nets. I so badly want to be in Mohali,” the 34-year-old, who’s father moved to London from Ludhiana in 1970s, said in all seriousness. (Also read: Cricket chose me, it’s the only game I played: Kohli)advertisement’BEST MEMORIES’Panesar, who last played for England in the Ashes Test in Melbourne in 2013, is in Australia till March next year. Along with Graeme Swann, he was key to England winning the series in India in 2012 after losing the first Test. Then India Test skipper MS Dhoni had gone on record terming Panesar as the difference between both the teams as the lanky Sardar went on to take 17 wickets from three Tests.”It is one of the best memories of my career, playing a big role in beating India in India. I remember the wicket in Mumbai was a rank turner and one in Kolkata was quite flat. Rahul Dravid had said at that point that my performance was one of the best he’s ever seen by a visiting spinner in the first innings of a Test in India. That was really inspiring. It isn’t easy to beat Indians at spin but I managed to do that against a quality batting line up.” (Gambhir dropped for Mohali Test)He also believes that England spinners can test Virat Kohli by bowling a certain line even though the Indian skipper is enjoying form of his life.”Virat seems to be quite sound, technically. His head is in a great position while batting. However, if he is forced to play across the line by bowling a certain off-stump line, there is a chance that he will commit a mistake at some point of time.”Panesar is also full of praise for Ravichandran Ashwin who has been almost unplayable for batsmen of most of the visiting teams in India.”Good thing about him (Ashwin) is his temperament. He is not stressed out even when he’s struggling to get wickets. He has many variations and knows well how to exploit conditions, especially while bowling at home. He’s a street smart cricketer who bats well too. That’s the reason why Ashwin is key to India’s success.”last_img read more

Debate swirls around Ottawas prostitution bill

first_imgAPTN National NewsSome of members of Parliament stepped away from summer recess for a special debate in Ottawa Monday.The House of Commons justice committee began examining the government’s proposed prostitution bill.APTN’s Annette Francis has the story.last_img

The optomechanical Kerker effect Controlling light with vibrating nanoparticles

first_img © 2019 Science X Network Credit: Poshakinskiy & Poddubny. “Even though the light scattering has been understood for more than a century after the works of Rayleigh, Raman, Landsberg and Mandelstam, it remains both a fundamental and applied challenge to route light scattered at the nanoscale in the direction at will,” Alexander Poshakinskiy, one of the researchers who carried out the study, told Phys.org. “The ability to control the direction, frequency and polarization of the scattered light is essential for operation of optical circuits.”Devices that can control the direction of scattered light could have numerous useful applications, particularly for the operation of antennas and routing of light. In the 1980s, researchers theorized that a directional scattering of light can be achieved via the so-called Kerker effect. This effect essentially exploits the interference of electric and magnetic dipole emission patterns, which have different spatial parity, yielding the suppression of forward or backward scattering when they are superposed. “Realization of the conventional Kerker effect requires the particles to have electric and magnetic polarizabilities of the same strength,” Poshakinskiy said. “However, this is challenging because magnetic response at optical frequencies is extremely weak. A possible workaround is to use large submicron-size nanoparticles hosting both electric and magnetic Mie resonances. However, optical Kerker effect for the particles smaller than the wavelength in the medium is still unfeasible. In our work, we show that even small particles, that lack magnetic response when at rest, do acquire it when they start trembling in space, enabling realization of what we call optomechanical Kerker effect.”In the optomechanical Kerker effect, proposed by Poshakinskiy and his colleague Alexander Poddubny, the tunable directional scattering of light is attained for a particle that lacks magnetic resonances as it trembles in space. The trembling motion of the electric dipole in space leads to the appearance of a magnetic dipole, as one could expect from the Lorentz transformation. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. More information: A. V. Poshakinskiy et al. Optomechanical Kerker Effect, Physical Review X (2019). DOI: 10.1103/PhysRevX.9.011008 Journal information: Physical Review X Explore further Citation: The optomechanical Kerker effect: Controlling light with vibrating nanoparticles (2019, March 6) retrieved 18 August 2019 from https://phys.org/news/2019-03-optomechanical-kerker-effect-vibrating-nanoparticles.html For the Kerker effect to occur, particles need to have electric and magnetic polarizabilities of the same strength. This, however, is very challenging to achieve, as magnetic optical resonances in small particles are relatively weak. Researchers at Ioffe Institute, in St. Petersburg, have recently shown that a similar effect can be attained when small particles are trembling in space. Tiny particles with varied shapes scatter light in useful and unusual ways “We show that magnetic and electric dipole induced in the trembling particle by incident light counterintuitively are of the same order when inelastic scattering is considered,” Poshakinskiy explained. “The phase difference between the electric and magnetic dipoles is governed by the frequency dependence of the particle permittivity. For a resonant particle, this enables control of the scattering direction via the detuning of light frequency from the resonance: The light is scattered preferably forward at resonance and backward away from it. ” The researchers show that in the optomechanical Kerker effect, the figure of merit that quantifies how much of the light is scattered in a particular direction compared to all other directions (i.e. directivity), can be as high as 5.25. This exceeds the directivity of 3 attained in the classical Kerker effect, due to the additional electric quadrupole momentum induced by the mechanical motion. In their study, Poshakinskiy and Poddubny also introduced a second effect, which they refer to as ‘the optomechanical spin-Hall effect.’ In this effect, a directional inelastic scattering of light, depending on its circular polarization, is realized for a small trembling particle.”The optomechanical spin-Hall effect can be achieved when a particle vibrates around a circular trajectory rather that a straight line,” Poshakinskiy said. “We show that the angular mechanical momentum of the particle can be transferred to the spin of light. Then the electromagnetic waves scattered by the trembling particle to the left and to the right attain opposite circular polarization.” The findings gathered by Poshakinskiy and Poddubny suggest that the interaction between light and mechanical motion has an intrinsically multipolar nature. This quality could be exploited in a variety of systems, ranging from cold atoms to two-dimensional materials and superconducting qubits. “We believe that the proposed optomechanical Kerker opens a new multidisciplinary field by uncovering, for the first time, to our knowledge, a highly untrivial link between optomechanics and nanophotonics,” Poshakinskiy said. “From a practical point of view, the proposed effects can be used to design non-reciprocal nanoscale optical devices.”Optical non-reciprocity, meaning that light is transmitted forward and backward through an optical circuit differently, is crucial for optical signal processing. Most existing non-reciprocal optomechanical devices are based on optical resonators, which limit their minimal size to sub-microns. The results collected by Poshakinskiy and Poddubny show that tunable optomechanical non-reciprocity can also occur at nanoscale when using small trembling particles with resonant polarizability. “Optical non-reciprocity is also a key ingredient for the design of photonic topological circuits,” Poshakinskiy added. “In an array of trembling particles, one can expect a disorder-robust propagation of light and sound, ensured by the time modulation of optical and mechanical properties.”The study carried out by Poshakinskiy and Poddubny shows how the tunable directional scattering of light can be achieved at nanoscale, introducing the optomechanical Kerker and spin-Hall effects. In the future, their findings could have several interesting applications, for instance, informing the design of non-reciprocal topological circuits. The researchers are now planning to demonstrate the optomechanical Kerker effect in lab experiments. “The proof of concept would be observation of the directional backscattering by trembling objects, which can be realized even away from material resonances,” Poshakinskiy said “We believe that this can be done in a variety of systems e.g., semiconductor quantum dots, transitional metal dichalcogenides or graphene. However, the key feature of the optomechanical Kerker effect is the possibility to switch the direction of scattering between forward and backward. This requires particles with extremely sharp resonances in their electromagnetic response. Our estimations show that such switching can be realized for cold atoms in optical traps or superconducting qubits in radio-frequency circuits.”last_img read more

Playing for summer

first_imgAn artiste knows no seasonal bounds! There is no heat, no chill that can overwhelm an artistic heart. As people of the capital look for summer retreats and ways to beat the heat, we remind you about the large group of artistes who are to present a mega theatrical extravaganza The Summer Theatre Festival next week for Delhiites reeling under the hot weather. From the story of a family broken by the devastating Indian partition to an adaptation of Shakespearse’s classic Merchant of Venice to an adult comedy satiring Indian men, three widely different and interesting plays will be staged over three days. Also Read – ‘Playing Jojo was emotionally exhausting’The three grand productions are full of emotions and liveliness, are supported effectively by Indian music and have a rich content that will both entertain you and touch you deep inside. The USP of this festival is the variety it is offering. While Couple Trouble is an adult comedy which subtly underlines the double standards of married men, Saudagar has been adapted from Shakespeare’s Merchant of Venice in an Indian set-up. The last play of the festival, Wo Lahore, will introduce to you to a small blissful family living in Lahore which is eventually destroyed as a consequence of India’s partition.When: 20 – 22 June Where: Shri Ram Centre Timing: 7 pmlast_img read more