with the improvement of people’s living conditions, improve the quality of life, the pursuit of quality of life in the moment, the demand for dry cleaning is also more and more, which also contributed to the rise of a lot of dry cleaning franchise brand. For investors, want to open a successful dry cleaning franchise stores, but also pay attention to the location of the dry cleaning shop to be correct.
dry cleaning franchise location attention 1, business district survey
so-called shopping district, refers to the store is located at the point of the center, outward extension of a certain distance, the radius of the distance, forming a circle of consumer circle. Different values depending on the size of the Yetai industry and have a distinction, in the dry cleaning industry, with a radius of 200M main business district, the radius of 500M for business. General business district commercial district, residential areas, cultural and educational areas, office areas and mixed areas. The population, occupation, age, consumption habits, floating population, infrastructure, competitors, future development trends, rent and related expenses, etc..
dry cleaning franchise location attention 2, potential customers and laws
everyone is a consumer, it is natural to store customers. The franchisee must understand the population and the local population density, population growth, population age structure in the choice of location. According to foreign data show that modern dry cleaning nearly 50% customers from 200 meters from the store area, considering the location of dry cleaning stores may be, are generally required in the project site within a radius of 500 meters, there must be 5000 people in the population. People coming and going places, of course, is a good place to set up shop, but not just a lot of people on the place suitable for shop, but also to analyze those people, the law of passenger flow? We must first understand the passers by age and sex, because some passers-by are children, they may be fast food store, but not dry cleaning stores customers, secondly to understand the passers-by peak time and time again to understand the pedestrians scarce; and from the time and to stay. Some areas, although there is a considerable amount of traffic, but many non commercial factors, such as stations, docks, schools and other public places, the main purpose of its passenger flow is not for laundry, but for other purposes.
dry cleaning franchise location attention 3, analysis of traffic geographic conditions
An important reason for the convenience of
traffic is also select the address to consider, convenient traffic, such as close to the station, wharf, and bus stops, because passers-by more traffic, have set up shop in value. The corners of an intersection, the highways, good location, high visibility is also set up shop in the middle of the road but in some areas there is a very long central to the belt or railing, limit the pedestrians and vehicles crossing, it will affect the value of set up shop. As a result of traffic conditions, public facilities, the direction of walking habits residential areas and lighting